Work Detail Snapshot
SAVE-THE-DATE EVITE CONCEPT EXPLORATION + FINAL
SPECIFICATIONS
CLIENT
Canyon Partners, LLC
ROLE
Invite Design + Visual Direction
SECTOR TYPE
Executive Events (B2B)
FORMAT
Print + Digital
DELIVERABLES
Six directions + final concept
CONSTRAINTS
Brand alignment + approvals · Minimal copy, high clarity · Venue reference required · Tight timeline + rapid feedback
DESIGN DETAILS
Event design succeeds when tone is clarified early, before feedback turns subjective. Six save-the-date concepts explored tonal range for a high-end evite. Blue Hill at Stone Barns informed each direction directly or as a visual reference, with select concepts intentionally de-emphasizing the venue to test range. One concept established the final tone and was refined into the implemented evite.
SAVE-THE-DATE CONCEPTS — EXPLORATION
Six directions, one brief. Blue Hill at Stone Barns interpreted across editorial, botanical, typographic, and graphic visual languages.
SAVE-THE-DATE CONCEPT — EVITE & SELECTED DIRECTION
Selected direction refined into a high-end evite layout, using a custom botanical venue illustration as the hero visual and a clear event hierarchy for fast scanning.