Work Detail Snapshot
EBOOK LEAD-GEN CAMPAIGN
SPECIFICATIONS
CLIENT
Lemonlight
ROLE
Campaign System Design
SECTOR TYPE
Video Production + Creative Services
FORMAT
Web + PDF (or Digital)
DELIVERABLES
Landing banner + ebook cover concept + supporting layout exploration
CONSTRAINTS
Single CTA focus, web-to-print brand consistency, conversion hierarchy, spec project scope
DESIGN DETAILS
A conversion-focused landing banner and supporting ebook visuals built as a cohesive campaign system. Designed around a single primary CTA, the layout emphasizes clear value proposition and fast-scan hierarchy to move readers from awareness to action.
The visual language extends across placements and assets to maintain brand consistency at every touchpoint. Portfolio use approved by Lemonlight.
EBOOK LEAD-GEN BANNER — WEB LANDING PLACEMENT
Conversion-first banner with a single primary CTA and fast-scan hierarchy.
EBOOK COVER CONCEPT — MARKETING BUDGET GUIDE
Cover concept extending the campaign visual language into the downloadable asset.
EBOOK INTERIOR SYSTEM — TOC + CHAPTER SPREADS
Typography-led layout system designed for multi-chapter readability, with consistent structure across sections.
EBOOK INTERIOR — SPREAD
Repeatable modules and callouts designed for clarity across page types