Work Detail Snapshot
SKINCARE CAMPAIGN DESIGN
SPECIFICATIONS
CLIENT
Charles River Laboratories
ROLE
Product Staging + Photography + Campaign Design
SECTOR TYPE
Life Sciences · Skincare · B2B Healthcare
FORMAT
Digital Advertising • Promotional Email
DELIVERABLES
Product Staging • Product Photography • Digital Banner Concepts • Vertical Ad Variants • B2B Promotional Email
CONSTRAINTS
Consumer + Clinical Audiences • Consistency Across Formats • Offer-Led Hierarchy • Brand Continuity
DESIGN DETAILS
The design assessment required both product staging and original photography before the campaign creative could be developed. I staged and photographed the skincare product in isolated and lifestyle settings, creating two visual directions designed to give the product consumer appeal while remaining adaptable to a more clinical B2B audience. The selected creative was then extended into horizontal and square digital banner concepts and adapted into a promotional email for dermatologists and aestheticians. Across each format, the approach balanced product prominence, clear hierarchy, brand continuity, and an appropriate tone for the intended audience. Portfolio use approved.
DIGITAL BANNER CONCEPTS — HORIZONTAL PLACEMENTS
Product staging and original photography established two distinct visual directions, exploring different environments and moods before the imagery was developed into campaign creative with consistent product focus, hierarchy, and CTA clarity.
DIGITAL BANNER CONCEPTS — VERTICAL VARIANTS
The visual direction was adapted into vertical formats, adjusting composition, image scale, typography, and CTA placement to preserve clarity and product prominence across a taller aspect ratio.
PROMOTIONAL EMAIL DESIGN — B2B CLINICAL AUDIENCE
The consumer-facing visual language was adapted for dermatologists and aestheticians, shifting the hierarchy toward product information, clinical credibility, and promotional messaging while maintaining continuity with the broader campaign direction.