Work Detail Snapshot
DIGITAL BANNER ADVERTISING
SPECIFICATIONS
CLIENT
Yellowpages.com / AT&T Interactive
ROLE
Ad Production + Web Designer
SECTOR TYPE
Digital Advertising + Web Production
FORMAT
Standard Display Ads · Customized Yahoo Banner Sets
DELIVERABLES
Multi-Size Banner Ads • Customized Banner Sets • Web Graphics • Website Prototypes
CONSTRAINTS
CRM-Supplied Content • Fixed Pixel Dimensions • High-Volume Production • Multiple Advertiser Brands • CTA Legibility
DESIGN DETAILS
The brief varied by advertiser, but the challenge remained consistent: translate supplied business information, offers, imagery, and calls to action into clear digital advertising within strict format and production constraints. Working within a CRM-based workflow for Yellowpages.com/AT&T Interactive, I produced standard display ads and customized Yahoo banner sets across multiple sizes and advertiser brands. Each execution required decisions around hierarchy, image selection, brand cues, messaging, and CTA placement while maintaining accuracy and readability within fixed pixel dimensions. Customized sets allowed greater visual flexibility while still adapting the creative consistently across formats.
CUSTOMIZED YAHOO BANNER SET — AUTOMOTIVE
A Customized Yahoo Banner Set for a MINI dealership, adapting the advertiser’s promotion, vehicle imagery, brand character, messaging, and CTA across multiple banner dimensions.
CUSTOMIZED YAHOO BANNER SET — CABINETRY & REMODELING
A Customized Yahoo Banner Set for a cabinetry and remodeling business, adapting the advertiser’s services, promotional offer, interior imagery, brand identity, messaging, and CTA across multiple display formats.
STANDARD DISPLAY ADS — MULTI-BRAND PRODUCTION
Digital ads produced for a broad range of Yellowpages.com advertisers, adapting hierarchy, imagery, messaging, offers, and brand cues to businesses across different industries while working within standardized banner dimensions and production requirements.