case study 01 / 04
CROSS-CHANNEL VISUAL COMMUNICATIONS
A multi-year design partnership translating Canyon’s established visual identity across employee communications, publications, events, presentations, and digital touchpoints. Each project required a different response while maintaining a recognizable connection to the brand.
VISUAL SYSTEMS • CROSS-CHANNEL DESIGN • BRAND ADAPTATION
FIGURE 01 — CROSS-CHANNEL EMPLOYEE COMMUNICATIONS: Benefits Guide • Open Enrollment Guide • Spring Birthdays Evite • Intranet Web Banner Designs • Email Header + Footer Designs
ENGAGEMENT
2022–2026
Expanded from icon system to cross-channel communications.
CLIENT
Canyon Partners, LLC
Global investment firm
via Syndicatebleu
SCOPE
Icon Libraries · Employee Publications · Newsletters · Culture Campaigns · Events · Email · Presentations
Role
Senior Visual Designer
Visual direction + design systems
Section 01 // CONTEXT
design CHALLENGE
Canyon’s communications needed to feel connected to one recognizable brand while serving very different purposes. They ranged from a 28-page benefits guide used during time-sensitive enrollment periods, to a culture newsletter designed for casual reading, to an executive invitation that needed to communicate almost instantly.
Across publications, events, presentations, and digital communications, each format served a distinct audience with its own reading behaviors, content demands, and production requirements. The challenge was not to apply one uniform visual treatment, but to preserve what made Canyon recognizable while allowing each communication to respond to its purpose.
VISUAL VOCABULARY – Original illustration and iconography developed to give Canyon a reusable visual language across channels.
BRAND FLEXIBILITY – Maintain recognizable brand cues across dense publications, scannable communications, and short-form digital pieces
ANNUAL REUSE – Create structures able to absorb changing content without requiring a full rebuild each cycle.
ACCURACY + COMPLIANCE - Preserve required language and detail in employee-facing materials people relied on to make decisions.
Section 02 // PAGE SYSTEM
INTERACTIVE STRUCTURE
A visual system built for print and digital, from clickable employee publications to RSVP-ready evites and web banners. Each format was adapted to its purpose while maintaining a recognizable Canyon visual language.
AI Policy Guide
A structured policy publication designed to make dense AI governance content easier to scan, navigate, and reference while staying aligned with Canyon’s established visual language.
Employee Guides + Benefit Booklets
Recurring employee publications designed to organize dense information into clear, branded systems that could evolve across annual updates while remaining familiar and easy to navigate.
Open Enrollment Guide — Enrollment Flow
Three-step enrollment flow — Prepare, Decide, Act — presented alongside plan content to reduce confusion and speed decisions.
Benefits Guide — Table of Contents
Organized 28 sections into a scannable, clickable entry point, reducing page-flipping and speeding access to key information.
Benefits Guide — Interior Spread
Interior spread organizing supplemental benefits — bonding leave, wellness programs, and pet insurance — into a scannable, visually consistent layout.
Employee Birthday Campaign — Seasonal Event Invitations
Seasonal employee birthday invitations designed around changing themes and occasions, balancing playful visual expression with clear event details and quick recognition.
Culture + Community Banners
Digital banner system created for Canyon’s internal culture and community communications, adapting the brand across recurring editorial, heritage, and employee-recognition themes while keeping each campaign visually distinct.
Illustration + Icon System — Intranet Web Banners
Custom icon set designed in three sizes for Canyon’s intranet, then extended into a flexible visual language reused across employee materials, email, and presentations.
Section 03 // APPROACH
Structure-First
Methodology
For the Benefits + Open Enrollment system, the challenge was helping employees navigate dense, changing information, not simply redesigning the guide. I rebuilt the original Word document as a branded, interactive PDF system with clear hierarchy, modular content, and linked navigation.
The framework evolved across annual editions, absorbing changes in programs, costs, and content while preserving a familiar experience that helped employees scan, compare, and make informed decisions quickly.
↓ WHAT I OWNED
01 VISUAL DIRECTION
Interpreted Canyon's established brand across different communication needs and format
02 INFORMATION DESIGN
Structured complex source material into clear hierarchies, navigation, and usable layouts.
03 SYSTEM DEVELOPMENT
Created reusable visual frameworks and components that could evolve across recurring work.
04 CROSS-CHANNEL EXECUTION
Extended visual thinking across editorial, digital, presentation, event, and internal communications.
Section 04 // DELIVERABLES
WHAT WAS DELIVERED
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Seven employee and policy publications: Benefits Guide, Open Enrollment Guide, Handbook, Code of Ethics, Travel Policy, Guidelines, and AI Policy.
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Dynamic employee publications and communications designed and built to support annual updates, evolving information, and ongoing workplace engagement.
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Illustrated icon system designed in three sizes for Canyon’s intranet and extended across email, presentations, and employee communications.
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Culture and event communications including recurring heritage and recognition banners, newsletters, and seasonal employee evites.
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Production-ready print and digital assets with interactive navigation, web and email applications, and reusable visual components for firm-wide distribution.
Section 05 // RESULTS
IMPACT & OUTCOMES
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Engagement continued across four consecutive years, expanding from an initial icon-system assignment into publications, campaigns, and broader visual communications.
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Reusable visual assets extended across intranet, email, presentations, and campaign materials, reducing the need to recreate recurring design elements.
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Transformed unstructured Word documents into navigable, branded publication systems.
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Built recurring frameworks that absorbed new content and formats with minimal restructuring while maintaining brand continuity.
CONFIDENTIALITY NOTE
Select pages have been omitted or redacted to protect employee privacy and proprietary plan information. What’s shown focuses on hierarchy, interactive navigation, and production quality.