SENIOR VISUAL DESIGNER
SHAPING IDEAS INTO DISTINCTIVE VISUAL EXPERIENCES.
I shape evolving ideas into thoughtful visual stories and cohesive experiences across campaigns, digital, editorial, presentations,
and experiential touchpoints. Each approach responds to the audience, the purpose, and what makes the brand recognizable.
VISUAL DIRECTION + BRAND ADAPTATION
Finding the right visual approach for each brief while respecting what already makes the brand recognizable.
VISUAL STORYTELLING + INFORMATION CLARITY
Shaping evolving ideas and complex content into engaging visual narratives that are easier to understand.
SCALABLE EXECUTION + AI WORKFLOWS
Carrying a visual direction across formats, revisions, and production, using AI-assisted tools when they meaningfully support exploration or efficiency.
SECTION 01 // FEATURED PROJECTS
SELECTED WORK
A selection of projects shaped by different audiences, objectives, and creative environments. Each required a visual approach specific to the idea, the brand, and how the work would be experienced.
CASE STUDY 01 // FEATURED
CANYON PARTNERS: CROSS-CHANNEL VISUAL COMMUNICATIONS
An initial assignment to create original illustrated navigation graphics for Canyon’s internal website developed into a four-year creative engagement. The work expanded across email communications, icon libraries, newsletters, presentations, employee publications, events, and reusable visual frameworks.
VISUAL CONCEPTS • BRAND ADAPTATION • DIGITAL COMMUNICATIONS • EDITORIAL SYSTEMS
THE BRIEF SHAPES THE APPROACH.
Different ideas, audiences, and formats call for different visual answers.
SECTION 02 // ADDITIONAL PROJECTS
Work Index
Additional projects showing how visual storytelling, brand adaptation, and thoughtful execution take different forms from one brief to the next.
