Senior Visual Designer — Brand Systems + Editorial + Digital
CLARITY FROM COMPLEXITY.
BUILT TO SCALE.
I’ve always been drawn to work that’s about more than how something looks. To me, good design holds feeling, clarity, and story. Over the last 16 years, I’ve built visual systems and templates that help teams stay consistent across print and digital formats, even when timelines are tight, and feedback is coming from everywhere. Outside of design, oil painting, photography, and travel keep sharpening my eye for composition and narrative. The work doesn’t just communicate. It connects.
Brand + Visual Systems
Modular visual frameworks that keep complex organizations clear, consistent, and aligned across teams and channels.
Editorial + Information Design
Organizing complex content into a clear hierarchy & layout makes information easier to scan, understand, and use.
Campaign + Digital Execution
Unified web, email, and campaign outputs under one system so the message stays consistent across formats.
SECTION 01 // SELECTED SYSTEMS
SELECTED WORK
Brand, editorial, and digital systems built to make complex information clear and usable. From regulated publications to enterprise communications, each project starts with structure and ends with production-ready delivery.
CASE STUDY 01 // FEATURED
BENEFITS GUIDE Framework
Most benefits guides get filed and forgotten. This one was designed to actually be used. Built for a mid-size investment firm, the system transformed dense policy content into a visually structured, easy-to-navigate reference that HR teams and employees could rely on year after year. Clean hierarchy, considered layout, and a scalable template system that raised the bar for what an internal publication could look and feel like.
Information Hierarchy • Template System • Scalable Updates
STRATEGY IS INVISIBLE UNTIL
IT’S STRUCTURED.
The work below applies the same thinking across different industries and formats.
SECTION 02 // ADDITIONAL PROJECTS
Work Index
Additional brand, editorial, and digital projects that apply the same systems-first approach across different industries and formats.
SYSTEMS THAT
SOLVE PROBLEMS
I build visual systems that make complex information easy to navigate through a clear hierarchy, reusable templates, and production-ready execution across print and digital.
Every project is grounded in three things:
SYSTEMS: Modular Templates, Scalable Layouts, Repeatable Components
STRUCTURE: Information Architecture, Wayfinding, Content Hierarchy
EXECUTION: Production-Ready Files, Consistency, Handoff-Focused
