Work Detail Snapshot
COMPLEX PROCESS, SIMPLIFIED.
SPECIFICATIONS
CLIENT
Lockton Insurance Brokers, LLC
ROLE
Information Design + Process Mapping
SECTOR TYPE
B2B • Client-Facing Communication
FORMAT
One-Page Process Map • Print + Digital
DELIVERABLES
Three Layout Directions • Final Process Map • Custom Icons + Visual Navigation
CONSTRAINTS
Complex Multi-Step Workflow • Multiple Stakeholders • Fast Scanning • Accuracy + Consistency
DESIGN DETAILS
The brief called for a complex cyber claims process involving multiple stages, stakeholders, and responsibilities to become understandable in a single client-facing reference. I explored three visual directions to test how sequence, handoffs, decision points, and supporting information could be organized most clearly. Each approach emphasized the workflow differently, from overview-based structure to a more guided progression. The selected direction was refined into a one-page process map using custom icons, visual cues, and a clear start-to-finish path designed for fast orientation and consistent use across client conversations.
PROCESS MAP OPTION 1 — OVERVIEW STRUCTURE
An initial direction organized scenarios, stakeholders, and next steps into distinct zones, testing whether the full process could be understood through an overview-based structure.
PROCESS MAP OPTION 2 — REFINED FLOW MODEL
A second direction introduced a stronger central progression, testing whether hierarchy and visual sequencing could make the stages and decision points easier to follow.
FINAL CYBER CLAIMS PROCESS MAP — CLIENT-FACING ASSET
The selected direction established a clear start-to-finish path supported by custom icons, concise supporting information, and consistent visual cues, helping clients quickly understand where they were in the process and what happened next.