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Saturn Rebrand

Redesigned the corporate identity of Saturn, from concept to samples shown. The concept and brand redesign for an automobile company encompassing a full campaign spectrum including logo, stationary system, magazine spread, newspaper ad, website, three posters, and branding on vehicle products.

The concepts in three words are: affordable, consumer-based, and stylish. The target consumers are men and women ages 18-32. I used a split between my photography and stock imagery to help enhance each concept as well as the location where each possible poster would best fit.

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