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Cyber - Claims Process Illustrated Visual Guide

I have developed three innovative visual guides to help external clients better understand Lockton's complex claims process. This involved translating detailed business information into visually engaging charts and graphics that align with Lockton's branding. Multiple creative approaches were presented, and feedback was incorporated. Software such as Illustrator, InDesign, and stock imagery were utilized to finalize the designs. The initial design, displayed to the left, represents the final outcome.

Through the integration of intuitive iconography, imagery, and a clean layout, the claims journey has been simplified to maximize clarity and comprehension. Close collaboration with the internal Lockton team refined the deliverable, resulting in an effective visual tool to improve client communication and understanding. This visual guide has streamlined the complex claims process, providing a valuable resource for Lockton with comprehensive visual representation and detailed information.

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