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Lemonlight's 2022 Banner Ad | eBook Design Sample

Designed a sample of a promotional banner ad & a 2022 Marketing Budget eBook for Lemonlight with a modern magazine style aesthetic to entice potential clientele. The look I was going for: was clean, professional, and yet engaging.

 

Enhanced the eBook with imagery based on the article, pullout quotes, infographics, and color differences. I used a double-column grid layout. Inspiration came from different sources such as other companies' book designs, magazines, Pinterest, and even the best-selling financial book list to get inspiration for engaging text layouts. 

 

The social media content, aka the LinkedIn banner image, was created with the same concept as the book to keep consistency throughout the project. Added the cover, one of the pages, and imagery of money to draw the user’s attention. Included a critical comment from the eBook to also engage the client. A call-to-action button was created, and an additional ribbon pushed the eBook's availability.

 

The programs used were: InDesign, Illustrator, and Photoshop.

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